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This is part three of a four part series called "Notes on Venture Capital." In this note, you will learn the value of metrics in the startup world and why they matter. If you haven't read part one, you should read it to get the context behind what you are reading right now.

Part 1 - Who the players are.

Part 2 - The process of fundraising.

Part 3 - What metrics matter, and why.

Part 4 - Additional thoughts.

One of the greatest lessons I've ever learned was from Jonathan Jackson who simply said "Everything is a story, and the best story wins." It's easy to read that quote and say "Facts!" but it goes even deeper than that. When lawyers are in court arguing in front of a jury, the story that is told the best using the evidence, is at times the story that the jury decides to make its verdict on. When there's a public relations issue that hits the web, it is typically the best story that wins. Even in extremely important elections, the candidate that tells the best story about themselves and the vision for the role they're campaigning for, is the candidate that wins. Your business is no different. Here's this week's edition of The Dime💰.

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