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TL;DR - The future of media doesn't need massive headcount—it needs precise infrastructure.

While traditional companies stack departments with specialists, tomorrow's winners will build lean teams focused on outcomes. Here's the blueprint for a 10-person shop that can outperform companies five times their size. So this week, we'll talk about what that might look like.

The first team I managed ballooned to 40 people across 10 markets, coordinated through Slack, Wordpress, and too many emails. The experience taught me a crucial lesson: team size has nothing to do with effectiveness. (I also wasn't a great manager, which is a very different email). This week I want to talk about how that might look, and someone already doing it.

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