Much has been made about the future of what creator economy is, could be, and is turning into. So here’s a real deal, with an actual person, and what the thesis was. Hopefully the gives a tangible example of both how a business is being built, and why an

"I was told that the man I would be meeting with is very careful. A cautious man." - Walter White

Awards are a business unto themselves.

"More is lost by indecision than the wrong decision." - Tony Soprano

Playing not to lose, is not playing to win. Pick your hard.

"Fair? What are you talkin' about fair? Oogots, fair. They don't give a shit about fair." - Tony Soprano

"Every decision you make affects every facet of every other f*cking thing. It's too much to deal with almost. And in the end, you're completely alone with it all."​ - Tony Soprano

Sometimes, you just have to play through it.