The Due Dilly Podcast is Back

Three years ago, we sat in a Harlem apartment with nothing but an idea. In the crowded world of podcasting, we noticed something was missing. Everyone talks about what they did and why they did it, but almost no one breaks down how they did it. If someone built a company that got acquired for $200 million, selling clothes in their own music videos, what were the actual steps they took? If someone bought a tech company, and sold it for more than it was worth, how did they pull that off? What issues came up along the way? What parts of the story are unseen? Why do we only know what we know?

And then… we disappeared. We made a promise though: if we came back we’d do it in a way that was sustainable, and allowed us to do what we know we can be best in the world at. Anything less than that would be a waste of our time. Art and science are forever intertwined for us.

We’ve grown, we’ve leveled up, and we’ve built something we truly hope you’ll enjoy.

Welcome to The Due Dilly Podcast, Season 1: The Creator Economy.

We're live on YouTube, Spotify, Apple, and anywhere else you listen to podcasts.

Why The Creator Economy?

First, because its booming, emerging, and maturing all at the same time. There are theories, hot takes, failures, outliers, schemes, and everything in between. However, we observed a persistent and overactive shift in interest and financing towards creators and creator infrastructure. This prompted us to look a bit deeper, and through that process, we not only realized the interest is real, but that many creators may not be ready for, or recognize the size of this opportunity. Plus, something slated to be worth $500 billion that is still difficult to piece together, felt like a perfect place to start.

We're diving deep into the financing, opportunities, industries, and ripple effects all through the lens of people, places, and new realities being established.

Our Value Proposition

1. The internet is about 25 years old.
2. We take about 25 hours to research and craft episodes that focus on inflection points, that often intersect with media and finance.
3. You get the best of that in an hour. (43 minutes for you efficiency-obsessed warriors who listen on 1.5x speed. Love it for you.)

Why We Exist: The Missing Analyst Class

While others push out endless "hot takes," we're in the trenches building, advising, and structuring real businesses. This gives us three unique advantages:

1. Direct Intelligence: We source insights from actual operators, not just headlines.
2. Future-Forward Analysis: We spot emerging opportunities before they hit the mainstream
3. Bias for adjustment: We're willing to be wrong in public and adjust as needed.

We also believe the current landscape suffers from four critical failures that allow for innovation:

1. Surface-level coverage: Most coverage barely scratches the surface - you get headlines but miss the real story of what's driving change. Rigor always leaves clues.
2. Disconnected expertise: The analysts writing about it aren't doing it, and the people doing it are too busy to write about it.
3. Analysis paralysis: More data isn't helping - people are drowning in information but still struggling to make better decisions.
4. Liars and charlatans: Turns out, when you are open to every kind of incentive, it can make you available to other types of deals that are not good for what you want to do.

Entire industries are being upended. New ones are forming daily. The cost of technology is dropping, but the cost of decision fatigue is increasing. You can do more with less, but gaining and sustaining attention requires entirely new skillsets. All of this requires adaptability, curiosity, and infrastructure. Luckily, those are things we enjoy.

Our Principles

1. Trust, taste, and community are everything. The ability to get 100 pages of research in 9 minutes doesn't make it more useful. What matters is what to pull out, what to ignore, and how to synthesize it when the map and the territory are at odds.
2. Dangerously competent. If you engage with Due Dilly, there should be something you walk away with that can be instructive, impactful, and sticky. Anything less is not acceptable.
3. Anti-slop, pro-craft. Respect is conveyed through the way you communicate, what you say, and the effort you invest into it. We want to be seen trying, and for you to know it and feel it.

Our Approach

We believe things change at the speed of culture and endure at the quality of principles. Flattening conversation does a disservice; it removes the ability to embrace new solutions in favor of easy consensus. At the same time, being complex for no reason is a sign of avoidance. The best people, as Charlie Munger quipped, take a simple idea and take it seriously. You also don’t have to choose; something can be entertaining and dense with insights. The idea that picking means something is the worst kind of false equivalency.

Podcasting isn't just crowded—it's a craft that demands rigor. Between the flood of AI-generated content and the countless shows launching daily, finding authentic, expert-driven insights has become increasingly rare. That's exactly why we're here: to deliver something real, researched, and worth your time. We’ve found that there’s always a blue ocean when you commit to going as far as possible. Plus, it's an endurance exercise:

Our competitive advantages are simple:

• We aren't easily impressed or discouraged.
• We read and write things others ignore and avoid, then share them publicly.
• We repeat this with violent precision.

We want to be what the lawyer sends their client, the artist sends their manager, the college student uses during finals, a stressed-out founder can look to for some new inspiration, and the investor texts their group chat. To have replay value, you can go back and gain something from. We want to be a place you can learn an idea, call your friend, and go do something.

How to Support Us

1. Rate and review the show: your feedback helps shape our direction and gives us feedback we can use. Also, it's great to know who's listening and watching.
2. Share an episode with someone who's building something meaningful.
3. Talk to us: Tell us what topics or questions you're thinking about. We're focused on being the highest signal environment possible and we need your help to do it.

See you in the deep end.

Carl & Jonathan

P.S. If you’re waiting to launch something, this is your notice to do it.