In part one of a three-part series on Jay Z, we dig into the history of Rocawear. We start with it's inception at Jones Street, dig through ownership structure, the connections necessary to jump-start the company, the business model, contracts, and how it set itself up to be sold to Iconix for $204 Million.

Key Takeaways:

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Your intellectual property has value before it becomes a tangible item.
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The better your brand reputation, the more value your intellectual property has. 
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Getting a buyout is very similar to partnering up with another business; it's a courting process to find the buyer that fits.

Sources

Due Dilly Episode 1 Bibliography
Due Dilly_Episode 1 Bibliography .pdf
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