Deal or No Deal: How a creator takes investment, and what it means

Much has been made about the future of what creator economy is, could be, and is turning into.

So here’s a real deal, with an actual person, and what the thesis was. Hopefully the gives a tangible example of both how a business is being built, and why an institution would want to invest. My belief is we’ll see more of this, but because it’s still early, there are early still blueprints to be found and examined. Here's one from 2021.