
Jonathan Jackson's Latest Work

The Vibecast is Here to Stay
Apr 15, 2025
Jonathan Jackson's Work
35 Articles
Free Agency
-
Dec 17, 2024
Free Agency Vol. 16 📈 - Media 'advice' is (usually) behind, sometimes dead wrong. That's good news.

Tactics are not universal, principles are contextual, and values remain constant.
by Jonathan Jackson
Free Agency
-
Dec 09, 2024
Free Agency Vol. 15 📈 : Media operates on a Power Law. Understanding it can change everything.

The math continues to math.
by Jonathan Jackson
Free Agency
-
Dec 02, 2024
Free Agency Vol. 14 📈 - No More Shooting in LA

Mustaaaaaaaaaaaaaaaaaaaaard!
by Jonathan Jackson
Free Agency
-
Nov 25, 2024
Free Agency Vol. 13 📈 - People build teams before they have a stack. That's a mistake.
Compounding yourself is possible, you just need to get out of the way first.
by Jonathan Jackson
Free Agency
-
Nov 19, 2024
Free Agency Vol. 11 📈 - When we say 'The Culture', what are we even talking about?
Specificity is expensive. So is avoidance.
by Jonathan Jackson
Free Agency
-
Nov 12, 2024
Free Agency Vol. 10 📈 - The Building Has New Plumbing: Media Infrastructure and making moments
The long game is the one you choose to play.
by Jonathan Jackson
Free Agency
-
Nov 04, 2024
Free Agency Vol.9 📈 - 'Mainstream' means everything and nothing at the same time

Dog whistling is meant to signal and distract. It works if you're listening.
by Jonathan Jackson
Free Agency
-
Oct 28, 2024
Free Agency Vol. 📈 8 - Privacy is big business, because we gave it away.
If data is a kind of oil, than everyone has a personal refinery to be mindful of.
by Jonathan Jackson