Free Agency Vol. 7 📈 - Quit Like You Mean It: The Ari Lennox Theory of Creative Freedom

I have a weird relationship with Instagram. When I first got my account, everything was sequential. My 20s were spent building on it, so I remember a totally different ecosystem. I still it in terms of funnels, process, and audience engagement. I’ve had to learn how to have fun there, so I show up to troll my friends exclusively, congratulate people on accomplishments, then leave. I love the relationships the internet has afforded me and loathe the banality of it.

Then I saw Ari Lennox shake the timeline.

If you're unfamiliar with Ms. Lennox, let me help.

Ari decision to leave social, has zero impact on her fans. It presumably will do wonders for her nervous system and overall wellbeing, which in turn, would have a positive impact on her artistry (which is great for her fans).

This is a masterclass in public relations: she's direct and to the point without capitulating, states her intentions, acknowledges the state of affairs, and doubles down on her convictions. She's working on a plan, a lot of other artists are scared to implement.

But it's much more than that. She's pointing out an incisive truth: Being social and being on social are not the same thing. Let me explain, using her own words.