The Vibecast is Here to Stay

Something profound is changing. We've entered the age of vibecasting – where what's being transmitted isn't just information but a complete emotional experience. While algorithms curate content and metrics track engagement, the most magnetic creators aren't just sharing knowledge—they're transmitting feeling states that audiences crave.

I've been mapping this shift for months, watching as "vibe coding" shapes software around emotions and "vibe marketing" sells through cultural resonance. But vibecasting represents something more fundamental: a complete reinvention of how media connects with its audience. It's not just what you say, but the energy with which you say it. Here's my working definition:

A genre of podcasting defined less by content delivery and more by emotional transmission. Vibecasting prioritizes tone, mood, rhythm, and presence over almost everything else.

What fascinates me is how vibecasting has crystallized into distinct archetypes, each with its own strategy for emotional connection at scale. Here are three that standout.