Pricing is a game. It should be treated that way.

Most creators think they have two pricing options: take what's offered or walk away. That's not pricing power—that's pricing panic.

Real pricing is strategic. It's understanding that a $5,000 Instagram post and a $50,000 brand partnership can involve the same amount of work, but completely different value propositions. It's knowing when to charge for reach versus expertise, when to bundle versus unbundle, and why your worth isn't determined by a rate card someone else wrote.

The uncomfortable truth? You have more pricing power than you think. You're just not using the right frameworks to access it.