Free Agency 📈 -Subprime Social Crisis Part 3: Everything Maxxxed

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This is part 3 of a 4 part series on the state of media in 2025, through a theory I've been working on called the Subprime Social Crisis. Media is going through the same kinds of corrections, implosions, and new beginnings, and I wanted to explore that on a more fundamental level. You can find Part 1 HERE, and Part 2 HERE.

Actionable Summary:

- We've never been at a point in this time in history where a single person can use technology to create this kind of leverage.

- Picking a platform and using it persistently, pays off (and requires tradeoffs).

- You can build an ecosystem that supports what you want to talk about and who you want to talk too.

Why it matters: Single-person entertainment companies aren't pipe dreams. They are the backbone of a new media ecosystem.

This is a time of growth, by what appears to be any means. Maxxxing is what the effort to find the edges of what is possible and do as much of that, for as long as possible. Due to the technological revolution we’re living through, distrust in legacy media, and a hunger for people and voices, there's a special kind of opportunity arising: individual market influence.

Individual market influence is the ability for a person to take what they know, distribute that information at scale, and produce value and capital from it. Value is subjective to the needs of an audience, but capital is tangible. In the Subprime Social Crisis, this is where a lot of the opportunity lies and will continue to be realized.

So let’s talk about someone who has done that really, really well.